- Tenerife Holidays
- Playa Paraiso
- H10 Atlantic Sunset

Facing the sea in Playa Paraíso, the H10 Atlantic Sunset is a brand new five-star resort with a modern and bright interior design. It has spectacular rooms, large swimming pools, one of them with an exclusive water games area for children, a wide range of dining options, a Despacio Spa Centre, Privilege, Exclusive Rooms and Services and a full entertainment programme for the whole family. In addition, the resort has an exclusive area for guests 18 and over with specialized services and leisure activities.
Pamper yourself with a visit to the spa, which offers massages, body treatments and facials. You're sure to appreciate the recreational amenities, which include 4 outdoor swimming pools, a water slide and a sauna. This hotel also features complimentary wireless Internet access, concierge services and an arcade/games room.
To the Management of H10 Atlantic Sunset,
I am writing to submit a formal complaint regarding our experience at H10 Atlantic Sunset.
I would first like to make it clear that this complaint does not apply to every member of staff. We also encountered employees who were friendly and helpful. Unfortunately, however, several incidents and the general level of service during our stay became so unacceptable that our family group of 14 people ultimately decided to leave the hotel a full week early and move to another hotel.
One of the main problems throughout our stay was the extremely slow service. Drinks regularly took 30–40 minutes to arrive, which is an unreasonable waiting time, particularly at an all-inclusive hotel where guests have already paid for the service. At times, it genuinely felt as though the service was being deliberately slowed down, although of course I cannot know the reason. From a guest’s perspective, however, the result was the same: excessive waiting times for very basic service.
Another major issue was the arrangement surrounding dinner. We were often expected to decide around lunchtime what every member of the family would want to eat that evening. If a child or another family member later changed their mind, this appeared to cause significant frustration among some members of staff, and the attitude towards us could become irritated and unfriendly.
This is particularly difficult when travelling with children. It is simply unrealistic to expect every child to know at 11 a.m. exactly what they will want to eat many hours later that evening.
One evening, we visited the hotel’s Italian restaurant. The evening started well, but as time went on the service became progressively slower and more difficult. We were celebrating the 10th birthday of our young nephew.
Prior to the dinner, an email had been sent to the Italian restaurant specifying the food for our group as well as the ice cream for the children. We also received an email confirmation from the hotel/restaurant confirming that the arrangements had been received and accepted. There was therefore no misunderstanding about what had been ordered or about the fact that the birthday child was supposed to receive a special birthday ice cream.
Despite this, by the end of the evening the children had been waiting an excessive amount of time for dessert. We repeatedly asked for five vanilla ice creams for the children, as well as the birthday ice cream for the birthday boy.
When the birthday ice cream finally arrived, it was simply dropped onto the adults’ table, and a member of staff said, in effect, “You figure out who this ice cream belongs to.”
We found this particularly inappropriate and unprofessional, especially considering that this was for a 10-year-old child celebrating his birthday and that both the food and the ice cream arrangements had been ordered and confirmed in writing in advance.
By this point, the children were becoming very impatient and the entire family had been waiting for an excessive amount of time.
Eventually, I stood up and approached the waiter. I calmly asked why service at our table appeared to have stopped and whether the children could please receive their ice cream so that they could finally leave the table.
Instead of explaining the situation or attempting to resolve it, the waiter repeatedly placed an open hand very close to my face and told me to speak to the manager. When I asked where the manager was, I was then told that the manager was not on duty.
I want to make it absolutely clear that nobody in our group was shouting at staff, nobody was behaving aggressively, and nobody was intoxicated. We were simply a family that had been waiting a very long time for service and wanted an explanation and a solution.
The following day, I went to the hotel’s office to discuss what had happened. I placed my phone visibly on the table and used an AI application to assist me with writing down the conversation and translating any Spanish that I could not understand, as I do not speak Spanish well enough to handle a detailed complaint without assistance.
The reaction from the member of staff in the office was extremely surprising and, in my view, highly unprofessional. She became very angry and effectively told me to leave the office, stating that she would call security.
This happened before we had been able to have any meaningful discussion about our complaint or find any form of resolution.
After these incidents, we no longer felt that it was reasonable or comfortable for us to continue our stay at the hotel. We were a family group of 14 people travelling together for a family holiday and birthday celebration, and we collectively decided to check out a full week early and pay to stay at another hotel instead.
For a group of 14 people to abandon a prepaid hotel stay one week early is not a minor decision. We did not make that decision because of one small inconvenience. It was the result of a combination of extremely slow service, unacceptable and unprofessional behaviour from certain members of staff, and ultimately our feeling that it was impossible to raise our concerns and have a normal, professional conversation with hotel management.
We therefore ask H10 Hotels to take this complaint seriously, investigate the incidents described above, and address the financial loss caused by the unused nights and the fact that we felt forced to relocate to another hotel.
We also request a formal written response from H10 Hotels regarding this complaint and how you intend to resolve the matter.
Yours sincerely,
Aðalsteinn
svo fyrir íslendinga fyrir neðan Til forsvarsmanna H10 Atlantic Sunset
Mig langar að koma á framfæri formlegri kvörtun vegna upplifunar okkar á H10 Atlantic Sunset.
Ég vil taka skýrt fram að þessi gagnrýni á ekki við um allt starfsfólk hótelsins. Við hittum einnig vingjarnlegt og hjálpsamt starfsfólk. Því miður voru þó nokkur atvik og almennt þjónustustig á meðan dvöl okkar stóð svo slæmt að við, 14 manna fjölskylduhópur, tókum að lokum þá ákvörðun að stytta dvöl okkar um heila viku og færa okkur á annað hótel.
Eitt helsta vandamálið var hversu hæg þjónustan var. Drykkir tóku reglulega 30–40 mínútur að berast, sem er mjög óeðlilegur biðtími, sérstaklega á hóteli þar sem gestir hafa greitt fyrir „all inclusive“ þjónustu. Okkur fannst oft eins og þjónustan væri vísvitandi höfð hæg, þótt ég geri mér grein fyrir að erfitt sé að fullyrða um ástæðuna. Niðurstaðan fyrir gestinn var þó sú sama: mjög löng bið eftir einfaldri þjónustu.
Annað sem reyndist sérstaklega óþægilegt var fyrirkomulagið í kringum kvöldmat. Við þurftum oft að ákveða strax um hádegisbil hvað öll fjölskyldan ætlaði að borða um kvöldið. Þegar börn eða aðrir fjölskyldumeðlimir skiptu síðar um skoðun virtist það valda mikilli óánægju hjá starfsfólki og viðmótið varð stundum pirrað og óvinsamlegt.
Þetta er sérstaklega erfitt þegar ferðast er með börn, sem eiga eðlilega stundum erfitt með að ákveða klukkan 11 fyrir hádegi hvað þau vilja borða mörgum klukkustundum síðar.
Eitt kvöldið vorum við á ítalska veitingastaðnum á hótelinu. Kvöldið byrjaði vel, en eftir því sem leið á varð þjónustan sífellt hægari og erfiðari. Með okkur var lítill frændi okkar sem var að halda upp á 10 ára afmælið sitt.
Fyrir kvöldið hafði verið sendur tölvupóstur til ítalska veitingastaðarins þar sem maturinn fyrir hópinn og ís fyrir börnin hafði verið pantaður fyrirfram. Við fengum jafnframt staðfestingu til baka með tölvupósti frá hótelinu/veitingastaðnum um að þetta hefði verið móttekið og staðfest. Það var því enginn misskilningur um hvað hafði verið pantað eða að afmælisbarnið ætti að fá sérstakan afmælisís.
Þrátt fyrir þetta höfðu börnin undir lok kvöldsins beðið mjög lengi eftir eftirrétti. Við höfðum ítrekað beðið um fimm vanilluísa fyrir börnin og sérstakan afmælisís fyrir afmælisbarnið.
Þegar afmælisísinn loksins kom var honum einfaldlega hent á borð fullorðna fólksins og starfsmaður sagði í grófum dráttum: „Finnið þið út hvert þessi ís á að fara.“
Okkur fannst sú framkoma sérstaklega óviðeigandi og ófagleg, ekki síst þar sem um var að ræða 10 ára afmælisbarn og bæði maturinn og ísinn höfðu verið pöntuð og staðfest skriflega fyrirfram.
Börnin voru á þessum tímapunkti orðin mjög óþreyjufull og fjölskyldan öll búin að bíða mjög lengi.
Þegar ég að lokum stóð upp og gekk að þjóninum spurði ég rólega hvers vegna þjónustan við borðið okkar virtist hafa stöðvast og hvort það væri hægt að fá ísinn fyrir börnin svo þau gætu loksins farið frá borðinu.
Í stað þess að útskýra málið eða reyna að leysa það setti þjónninn ítrekað opinn lófa mjög nálægt andlitinu á mér og sagði mér að tala við manager. Þegar ég spurði hvar managerinn væri var mér sagt að hann væri ekki á vakt.
Ég vil taka sérstaklega fram að á þessu stigi var enginn að öskra á starfsfólk, enginn var með ógnandi framkomu og enginn í okkar hópi var ölvaður. Við vorum einfaldlega fjölskylda sem hafði beðið mjög lengi eftir þjónustu og óskaði eftir skýringu og lausn.
Daginn eftir fór ég á skrifstofu hótelsins til að ræða málið. Þar lagði ég símann minn sýnilega á borðið og notaði snjallforrit til að hjálpa mér að skrifa niður það sem sagt var og þýða spænsku fyrir mig, þar sem ég tala ekki spænsku nógu vel til að eiga ítarlegt samtal um kvörtun af þessu tagi.
Viðbrögð starfsmannsins á skrifstofunni voru mjög óvænt og ófagleg. Hún varð mjög reið og sagði mér í raun að fara út af skrifstofunni og að hún myndi kalla á öryggisverði.
Þetta gerðist áður en okkur hafði tekist að eiga eðlilegt samtal um kvörtunina eða finna einhverja lausn.
Eftir þessi atvik fannst okkur ekki lengur mögulegt að halda áfram dvölinni á hótelinu. Við vorum 14 manns saman í fjölskyldu- og afmælisferð og ákváðum sameiginlega að tékka okkur út heilli viku fyrr og greiða fyrir dvöl á öðru hóteli.
Það er mjög alvarleg ákvörðun fyrir svo stóran hóp að yfirgefa hótel viku fyrr, sérstaklega þegar dvölin hafði þegar verið greidd. Sú ákvörðun var ekki tekin vegna eins smávægilegs atviks heldur vegna samansafns af mjög hægri þjónustu, óþægilegu og ófaglegu viðmóti og þess að okkur fannst ómögulegt að ræða málin með eðlilegum og faglegum hætti við stjórnendur eða starfsfólk.
Við óskum eftir því að H10 Hotels taki þessa kvörtun alvarlega, rannsaki sérstaklega þau atvik sem lýst er hér að ofan og taki afstöðu til þess hvernig bregðast eigi við þeim kostnaði og þeim ónotuðu nóttum sem urðu til vegna þess að við töldum okkur ekki geta haldið dvölinni áfram.
Við óskum einnig eftir skriflegu svari frá stjórnendum H10 Hotels.
Virðingarfyllst,
Aðalsteinn A
This was honestly the worst service I have ever experienced at a hotel. The staff were rude, unhelpful, and far from what you would expect from a five-star hotel.
I genuinely cannot understand how this hotel is considered a five-star hotel. I have never experienced such poor service and attitude from hotel staff before.
The hotel is also quite isolated, which is something to keep in mind when booking.
Think twice before booking your stay here. Unfortunately, our experience was absolutely awful and very disappointing.
Myself and my partner treated ourselves to the privilege suite and I have to say that it was worth every penny. I really enjoyed the experience. The view restaurant is fantastic. The breakfast there was outstanding. The food food was fantastic. Ramos was absolutely lovely and very friendly and happy and we also enjoyed the Teppanyaki and Italian restaurants. The Route 66 American restaurant was also worth a visit but our favourite was the view restaurant the privilege Pool on the roof of the hotel was also very welcoming and relaxing. All of the staff were fantastic. The central market buffet was also good. We only really visited that at lunchtime as we had the privilege option and we opted for that in the evenings and mornings there are not a lot of places to walk outside the hotel, so if you wanted that then I would say the location is not perfect however the hotel do organise a shuttle bus to playa de las America's free of charge. La Calleta is just a short cab ride away and there is a bus out the front of the hotel too that goes to Costa Adeje. We also used the spa area which was included in a privilege package and this was very nice too. Look out for the robots cleaning the floors
Very disappointing service for a 5-star hotel.
We are staying as a group, and instead of this making things easier, it seems to make everything unnecessarily complicated. We are expected to book everything in advance — even meals — simply because we are a group.
It feels extremely restrictive and takes away from the whole experience of staying at a luxury hotel. At a 5-star property, you expect flexibility, good service and to be looked after, not to have to plan and pre-order everything just to be able to eat.
For the price and the star rating, the level of service and flexibility is simply not good enough. Definitely not what I would expect from a 5-star hotel.
We went for our pre-wedding stay on the privilege all-inclusive package.
The food and the staff were the absolute highlight. However, it was definitely more of a four star than five. A few tweaks would definitely bring it back.
The great
The staff are some of the warmest and friendliest people you'll meet. The manager in Route 66 and in Stromboli deserve a raise! They managed busy restaurants effortlessly and the food was excellent.
The food was fantastic and I am a coeliac!! The breakfast in the View was calm and peaceful. You can order two items off the menu. Eating perfectly cooked eggs outside was a real treat, no rushing and you can start your day right. They've a small buffet but it's more than sufficient.
As a coeliac, the main buffet gave me the absolute fear. I wasn't to worry as the chef shows you around. Marcus, a second chef there, went above and beyond for me - cooking a separate pasta dish in a coeliac friendly zone. The four cheese sauce he made was to die for. That level of effort alone would bring me back!
The room was spacious and clean. Despite it being two beds pushed together, it worked so well as they have dressed the bed that you wouldn't know. We had a welcome bottle of champagne for our pre wedding celebration and it was a really nice touch.
Mikes was the spot to be in, while it was closed several days during our stay, when it was open, it was the best spot to get smoothies, cakes and coffees. Definitely a spot to stop by.
Much needed improvements
The spa is very outdated and really needs a good overhaul. Lots of black mould growing between the tiles. The sauna and steam room need a complete make over.
The gym equipment needs to be replaced. It's a small space and the weight section is excellent but the bikes and rowing machine have seen better days - not what you want from a 5 star
The rooftop pool is beautiful but there are SO many tiles missing and the lack of maintenance really impacts on the experience. We were also under the impression it was an adult only space, it isn't. I really would recommend that they only allow over 8s in, as a group had small children playing on the steps and it made it incredibly difficult getting in and out of the pool - no one wants to hurt a small child trying to get in and out. A couple complained to the parents and there was a minor argument. Not what you want when you're trying to unwind. The lifeguard who should have stepped in was glued to his phone.
Snack options need improvement! The rooftop bar only offers crisps or peanuts with the alcohol and soft drinks served. While they do go around with fruit cups which are delightful, I would recommend adding in ice cream, fruit pots and other snacks people can grab - make it unlimited on the all-inclusive. It's a similar story for the circle bar.
They say you cannot reserve sun beds but you witness it as you're coming down for breakfast at 8am. They don't really enforce rules and the whole running for sun beds really cheapens the vibes. It didn't happen in the privilege areas, just the general pools.
Booking everything on the app can get very tedious.
Late checkout is subject to availability and I strongly believe it isn't something they actually offer. You need to call the day before to 'reserve a spot,' then ring again the next morning. They could only offer us a room for 30 mins which defeated the purpose entirely as we had four suitcases and a wedding dress. It isn't giving a seamless experience and the whole process really annoyed me.
Would we come back? We are on the fence, while the food was excellent and the staff were fabulous. Some areas of the hotel need a serious make over. Rules should be enforced to ensure the safety and pleasure of all guests. More snacks during the day would be a wonderful plus.
