Rosamar

Good location in the new town of Benidorm. Shower was really good and air conditioning room worked well. Bed was comfy apart from shabby pillows.

We stayed in the family room which was spacious and appeared clean when we arrived. The longer we spent in the room though the more cleaning issues we found. The sofa bed was already made up which was great but when we put it up the floor was so dirty underneath. We did get bed made every day but no sheets changed at all which I’ve ne er had before. They usually get cha fed at least once. Pillows are terrible and need binned. Long tube type very flat. I requested more but never received them. There was a stink of sewage quite a lot coming from bathroom at different times of the day and also smelt this at entrance of games room.

Very busy hotel and pool as others have mentioned pool is too small for the amount of guests. It’s also pretty grimy and cloudy in comparison to the crystal clear pools of surrounding hotels looking which did but me off it.

Slides in small pool was good and lifeguards did try to keep all children safe. Liked the lounge chairs section in the small pool area.

Food was poor for all inclusive. The buffet areas were really grimy and plates a d glasses were always half washed. I had to search through plates for a clean one most times I dined. Extremely off putting. My husband and I both got sore throats and chests probably from the dirty cups and cutlery. We ended up eating out a lot. Deserts was very cheap quality and pretty nasty. The omelettes in morning were good as make to order. The staff do work very hard but just seem to be overstretched by management and it’s very telling in the quality of service and cleaning in the hotel. Really needs addressed.

We went for the all inclusive plus for the better drinks which was good but the reusable cups were horrendous.

Would I return no. It’s a nice enough hotel but the cleaning and quality of food served was a big let down.

It has so much potential to be a fabulous hotel.

Disappointing Experience – Poor Service, Inadequate Facilities, and Low Quality I am sharing this review following a very disappointing stay at Hotel Rosamar with a group of three adults and one child. Overall, the hotel fell far short of basic hospitality standards.

• Room Setup & Cleanliness: We booked a room meant to accommodate our group with a sofa bed, but were given a standard double room instead. Upon arrival, the room was not properly cleaned and basic amenities were missing—there was shampoo, but no soap. Even after requesting room service, housekeeping failed to leave enough towels for all four guests.
• Staff & Dining: The staff was consistently unhelpful and unfriendly. During meals (all-inclusive), the food quality was very poor; the meat was extremely tough and overcooked. When I politely asked the kitchen staff for a smaller portion, their reaction was completely inappropriate and rude.
• Pool Facilities: Managing pool access was stressful and poorly organized. The pool area opens far too late (10:00 AM), creating long queues, and closes far too early (5:00 PM). Sunbed availability is extremely limited. While there are two pools on-site, one is strictly for small children, making the main pool area crowded and completely insufficient for the number of guests.
• Entertainment: The entertainment and animation program was virtually non-existent—deserving a 1 out of 10 at best.

Verdict: Unless your only objective is securing a cheap all-inclusive package and you are willing to overlook poor service, inadequate facilities, and lack of hygiene, I do not recommend this hotel.

We stayed during the first week of August 2026 (31st July - 8th Aug) arriving around 6pm on the Friday. We paid £3,668 via On the Beach for a family of four all inclusive, transfers with return flights via Liverpool John Lennon airport for eight nights. I know it is peak season but we felt this was overpriced for the experience we had. Quick summary of our experience below.

• We stayed in room 210 for the first two nights. We had concerns about safety for our children as the glass for the balcony had a crack in it. After politely expressing our concerns about this, the staff on the desk did their best to help and Sara told us to come back the following morning. We did this and she found availability on the system to move us to room 128, which was much nicer. The initial room was like a rabbit hutch and for a family of four these type of rooms are exceptionally small. There are 461 rooms in the hotel and Sara said she had 90 check ins on the Saturday so we were able to move rooms on the Sunday. 128 was a much nicer room with a wrap around balcony. We really appreciated Sara's help for accommodating us as they were extremely busy.
• Our girls loved the kids pool and slides - we spent the first 3/4 days there. A few kids were jamming the slides and the lifeguards had to tell them off. The lifeguards were excellent and very attentive. The kids pool is for children up to age 12 and opens at 10am. It's advisable to start queuing 15 minutes or so before to try and get a sun lounger. We have never encountered this before. We never went in the adults pool as we felt the pool was too small for the size of hotel, people were crammed in like sardines and it didn't look appealing. It should be at least three times the size, it is much too small.
• The animation team work very hard and are excellent, there's lots of entertainment / shows during the evening and they go on quite late. On our last night, there was a magician in the main club part and he was really good.
• The food I would give a 6/10. I enjoyed the beef stews, shoulder of lamb but it was very repetitive and I would've loved to have seen better quality food and seafood. The salads I enjoyed but they put way too much mayo / salad cream on them. The desserts seemed to be whipped cream this and that, mouse, jelly although I tried most things and no doubt I've probably put on half a stone, lol. The breakfasts weren't that good, the bacon was quite strange, beans and sausage ok. I also tried the oatmeal one morning as I love porridge back home but it was very milky with hardly any oats, different to how I usually make it. Personally, I'd prefer better quality food but less of it. I've been to all inclusives before such as in the Maldives, Lanzarote, even Portugal and all were better quality food.
• The drinks - my husband had the Amstel a few times but it was flat so he resorted to buying cans of beer from the nearby supermarkets, which kind of defeats the point of going all inclusive. I had the occasional white wine and ice, I tried the Sangria (very sweet), mojito (very sweet), pina colada and the strawberry daquiris were nice. My husband tried the red wine with his meal and didn't like it (all the wines in the restaurant are self serve, same with beer and the juices). The self serve pineapple, orange and apple juices taste like cordials. Having access to fresh drinking water on tap was great.
• The British clientele I'm sorry to say were very chavvy - my husband and I felt like we were the only ones without tattoos and vapes. Some of the behaviour - we sat in the far area of the dining room one evening and one girl of 16 was sitting with her parents eating food and vaping with no one batting an eyelid. People push in front of you and are not very friendly. We spoke to a few couples that seemed nice but many were quite loud and rude.
• Our room was cleaned twice during the eight days and we had a fresh set of towels once (three between the four of us).
• The staff work very hard so you can't fault them really, people should tip more, we did as they deserve it.

Overall, the hotel was ok - the location is very close to the bars and lively part (we had to turn our daughter's head when walking past some of the shops with the explicit T-shirts!) it's about a 15 minute walk to the beach and 30 minutes to the Old Town. I'd say there are the above issues and it's not really the hotel's fault that they attract a certain type of customer as they try their best. We are planning to come back to Benidorm next year but we will stay in the Old Town next time near the more family friendly area.